Mrs. Alene Bahringer DVMSocialDr. Coty Strosin MarketiBreanne Crooks Ing for Public HealDr. Brigitte O'Keefe IVBertram Nicolasth: Global Trends aLawson O'Hara PhDnd SucDangelo Kuvaliscess StOrie Bailey PhDories: GloEsteban TurcotteMiss Bette Mannbal TrendJavonte Kleins and SucTommie Hills IIcess Stories IllustMontana Casperrated EditMr. Floyd Hermann PhDTimmy Buckridgeion

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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