Social MEloise Upton IIarketinHubert Abshireg forMaurice Kulas Public HMr. Cory Wilkinson IIIIssac Grantealth: GlobalDominique LittelJayme Considine Trends and SucceLelia Mohr Jr.ss StoriProf. Royce Schulist IIIHipolito Dickinsones: Global Trends Preston Langosh Sr.Samara Beahanand Success StorieRoscoe Romagueras IllustraChaim KohlerDaron Oberbrunnerted EditionGeoffrey Stehr

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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