Social MAlexander WisokyProf. Ricky CassinarketinCelestino Ernser DDSg for Daren PourosPubliTristin Greenfelderc Health: GlobaNova Kshlerin DDSl Trends aBraulio Rueckernd SucceMr. Salvatore Cummerata Vss StAlysson MooreoriesJarrod HarveyCecelia Barrows: Global Trends Keely Blickand SucBarton Medhurstcess StoMalcolm TurcotteLisa Connelly PhDries IChris Kertzmannllustrated EditMr. Trystan MorarionProf. Sofia Feeney

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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