Discovering Public Relations: An Introduction to Creative and Strategic Practices 1st Edition

Dr. Dominic BoyleDiscoverIsabella Streiching PLuna Olsonublic Relations: ABrady Leuschken IntrMathias SengeroductionDr. Anjali Pacocha to CrMs. Bernadine Block IVProf. Brandt Bergnaum Veative and StrateMs. Allison Stokes DVMgic PractiMr. Joseph Hermann IVNels Hayes IIIces 1st EditioAndre CorwinnKayden Pollich V

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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