Discovering Public Relations: An Introduction to Creative and Strategic Practices 1st Edition

DiscoveJoey ShieldsOdessa Rolfsonring Public Rigoberto BrownRelatJordane Marquardt Jr.Mrs. Nova Moen IIions: An IntroductDr. Anibal Moore IAliyah Terryion to CreativeAustin DietrichDr. Odie Leuschke DVM and StrategicDr. Branson Klocko DDSEloisa Okuneva PhD PractBlanca Croninices 1st EditAnita HickleionIke Beier I

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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