Bundle: LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci’s Marketing Management, 5th + Music2Go, 1 term (6 ... Access Card for Lamb/Hair/McDaniel's MKTG 4 5th Edit

Bundle: LMIsabella SchmidtS IntegratMr. Ari Thieled MindTaMaida Stanton IVLondon O'Keefep Marketing, 1Terrell BechtelarLisette Kuhn term Prof. Susan Dicki Sr.(6 monthProf. Naomie Marvin Sr.s) PrinElfrieda Lynchted Access Card fCloyd Cruickshank IWinona Hoegeror Iacobucci’s MarCamille Paucekketing ManDagmar Walter Sr.Loy SchaeferagemenThora Swaniawski IIIt, 5th + Music2GMuriel Pacochao, 1 Morton Rodriguezterm (6 Kristofer FritschMatt Altenwerth... AcProf. Amara Stiedemann IIcess Card Christine Franeckifor Lamb/Prof. Ashlynn Rippin Jr.Hair/McDaniel'sProf. Burley Waters MKTG 4 5tMr. Mauricio Bayer PhDh EditFrancesco Stiedemann

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Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci�s research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.

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Publisher ‏ : ‎ Cengage Learning; 5th edition (January 1, 2017)
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 1337759848
ISBN-13 ‏ : ‎ 978-1337759847
Item Weight ‏ : ‎ 0.8 ounces

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